social art project more

Oleksandra Sorokina

Creative director of Elster kreativagentur

Alex is founder and project curator of "Muse for Youth" social art project

  1. Why did you decide to create a project like this?

This is an attempt to change the world for the better, starting with Ukraine. To show that you need to achieve your goals, do what you want, fulfil your dreams in spite of everything.
We wanted to show real people stories like an example for the others. Thats why found our heroes on the city streets to show real stories.
It's like changing starting with ourselves. If we will try to hear our hearts we will be much more happier and start smiling every day. I always tell that these are my pink glasses.
There is a good proverb: "Where there's a will, there's a way."

  1. How did you choose your profession? What do you do now?

Speaking of the university, it was one of the interests. But I`m still in search as I have lots of hobbies and interests. At the moment, the main thing for me is bright emotions, new projects that are related to the cultural and entertainment component. I like to create unusual promo projects, events, and art of course. Love photography.
However, there is a desire to put all my interests all together in order to bring something positive to our complex modern world.
I'm also looking for my Muses, inspiration and something new.

  1. What are the plans for the future? Perhaps there is something particular you are planning to do?

First of all, to be completely satisfied with myself. Though the feeling that you always can do more helps to conquer new peaks. This feeling helps to grow into real holistic person. I call this positive egoism.  

  1. What do you mean by positive egoism?

First of all you must think about yourself. Because if you are fully satisfied with who you are, what you do you will always bring positive to other people, because you are already happy.  

  1. Do you have any unrealized childhood dreams that you want to fulfil in nearest future?

Around the world journey)) But not as a tourist. I want to dive deeper to understand that we are all the same.
Thats why we are planning a new project to show all this: our similarity, that we are "speaking the same language" at our kitchens with our loved ones. To show that we are all the same.
I hope this will help us to understand ourselves and become tolerant of our otherness. Because the otherness is great, without it the world would be not interesting, gray and colorless.